The first part "Roone" came about in 1997 when Mr. Singh was at a crossroads in his career and coined the term as an acronym for "Rule of One" to signify his role as a sole financial intermediary between his supplier financial instituitions and his clients without any employees and working out of his home. The model was sustainable and is the modus operandi of Roone153™ Financial Advisors.
The second part "153" comes from John 21:1-11 of the Holy Bible. The Lord appeared at dawn on the beach at Tiberias off the Sea of Galilee to Peter and six other disciples whose boat was about 300 feet out into the sea. They had fished all night without any success. He told them to cast their nets on the right-hand side of the boat and in doing so, they hauled in 153 large fishes. The twofold take-away mandate is to locally empower a minimum of 153 Christians financially through a commitment to TheGPSProcess™ (a unique,universal, lifelong, biblically-based,eternity-focused financial plan) and to empower 6,120 Roone153™ Financial Advisors around the world to do the same resulting in a minimum of 936,360 Christians globally commited to TheGPSProcess™ resulting in increased tithing and offerings at the local level and a cash pipeline of $250 million to $3 billion flowing into the ministries of the 1040Window annually from our corporate profits. The third development began in 2006 when Mr. Singh started putting together a biblically-based financial plan which culminated in TheGPSProcess™ in mid 2012. Our Raison D'Etre (reason for being): 1) Locally : To empower the body of Christ to become better financial stewards of the money God has entrusted them with, through a commitment to TheGPSProcess™ with oversight and guidance from the local Roone153™ Financial Advisor. 2) Globally : To create a cash pipeline into the ministries of the 1040 Window countries with 70% of the net after-tax profits of each local Roone153™ Corporation. The 1040 Window is an area of the world represented by the rectangle created by the westernmost tip of Africa (Mauritania), the easternmost tip of Asia (Japan) and the latitudes 10 degrees and 40 degrees north of the equator. It encompasses seventy-one (74) countries, 90% of the world's poorest poor and is home to 5 billion of the current generation's 7 billion people, 2 billion of whom have purportedly never heard the gospel even once. This is also where 3 of the major religions of the world namely Islam, Hinduism and Buddhism are dominant. 3) Eternally : To get more Christians to be ALIVE ( Already Living In View of Eternity)."Set your mind on things above, not on earthly things." Colossians 3:2 Sure indication of the opposite : Self-indulgence and the use of one's time, talent and money in the pursuit and accumulation of earthly treasures, trinkets and trophies.